Facebook lead generation for the client 580 leads / 2.3 per lead
Adadorn team
Updated on September 9, 2024
Goals:
We was engaged with a client that had never done any advertising before. The goal was to check if advertising on Facebook would be profitable and to attract the maximum number of customers for his services
Solution
We have developed a comprehensive advertising strategy with a funnel, from the first viewing of the advertisment to the full payment
| We iconducted a deailed audit of the previous ads. | We converted events into pixels ( there were errors in it). |
| Created a ne ad structure with different sets of interests. | The communication strategy and landing page was already tested and brought results.Their metrics showed potential, so e dident make any changes to them. |
Result
We managed to reduce thleads with an average price of e price per lead by tree times. We have already received . 2.3 per lead . Now, using this solid foundation, We can confidently scale up.
