Case Study 4

Problem

We was engaged with a client that had never done any advertising before. The goal was to check if advertising on Facebook would be profitable and to attract the maximum number of customers for his services

Process:

• 1. We developed a detailed advertising strategy with different marketing funnels
• 2. We created an advertising structure and defined a budgeting strategy
• 3. We connected and made the setup of Facebook pixel
• 4. WeLaunched a test advertising campaign
• 5. We did optimization, found the most effective combinations
• 6. Then we scaled up the advertising Advertising has proven to be very profitable for the company, and we started to scale. The problem was that the frequency of impressions was growing rapidly, especially due to the increase in the advertising budget (because we used the most targeted and relevant sets of audiences for high-quality leads, and broad targeting did not work at all)

Result

The solution was to diversify the budget across different advertising audiences and regularly test new ones. This brought us maximum results and opportunities for scaling up. During the total lead generation period, we spent $67,000 and received 6,450 leads with an average price of $10.38 per lead.

Solution

We have developed a comprehensive advertising strategy with a funnel, from the first viewing of the advertisment to the full payment

Process