Case Study 3

Problem

Our task was to sell the maximum number of clients product through
Facebook ads. It was also an important task to find a solvent audience because the average
check for the product was $15,000.

Process:

• 1. I developed a detailed advertising strategy with different marketing funnels
• 2. I created an advertising structure and defined a budgeting strategy
• 3. Launched a test advertising campaign
• 4. I did optimization and found the most effective combinations
• 5. Then I scaled up the advertising we managed to get the target audiences quickly, but we were not getting very good leads because the product was expensive for many people. So we decided to add the price on the ad banner. The price per lead has increased, but the quality of the leads has improved a lot.

Result

With this strategy and the advertising combinations I found, we got $130,000 in sales. We spent $5,677 on the advertising campaign and received 398 leads with an average price of $14.57 per lead

Features

• Nerrow niche
• High check around $15,000
• High competition

The client had just received a licence. He has not launched advertising before because the project is new, and now website

We started testing different audiences and receiving a lot of requests

We started testing For the client comfort we set up the API so all leads from Facebook aoutomaticlly go to the client CRM system audiences and receiving a lot of requests

We received many inquiries and the first sales.

We knew that the price per lead might increase,but the quality would be even better