Case Study 2

Adadorn team

Updated on September 6, 2024

Problem

The client has been using advertising for a long time.
The client was looking for opportunities to optimize advertising and make it more
profitable.

We provided a detailed advertising audit:

We provided a detailed advertising audit:
1. Advertising structure
2. Budgeting
3. Sets of advertising audiences
4. Strategy of working with LookaLike audiences
5. Communication strategy
6. Landing page Then I developed several suggestions to reduce the price per
purchase and increase the number of customers.

Result

So it significantly improved the ROAS, increasing it from 6.83 to 8.29.
The ROAS grew in stages as we implemented and tested several hypotheses,
and then we found the most effective ad combination.
With this implementation and optimization of Facebook’s algorithms, the ads
started to produce better and better results.