Case Study 1

Problem

This client had never used Facebook advertising before.
They also didn’t have a website.

Decision

We decided to focus and sell one of there services with ads in order to
attract potential buyers to Messenger for further consultation and sales.
We developed a detailed strategy, created an advertising structure, made
the audience sets, and made an analysis of competitors.
Then we launched the ads and monitored their results.
After a short test, we started to scale.
We managed to make more than 10,000 messages with an average price
of $1.2 per message.

Result

This client had never used Facebook advertising before.
They also didn’t have a website.

Work Flow

• Conducted a competitor analysis
• Created an analysis of target audience portraits. We did not use a wide audience. The task was to find the most solvent segments
• Created an advertising structure
• After analyzing the client’s preferences, We made a special offer
• After testing the audiences, We directed the budget to the most effective ad groups